Álvaro Canelo, Director of Grupo USA Phone List

Explains, "The corporate image is one of the elements, along with the name or slogan, that define a company. It is the way in which it is usa phone list to the consumer and what differentiates them from the competition. In the last 12 months, many big brands have changed their image to adapt to new times, but mainly to new consumers." Banco Santander, Danone, Iberostar, Bayer, Mini, Endesa, Starbucks...there are many large companies that have adopted a new usa phone list and many more are working on this change that we will see in the coming months. "Not being outdated in an era in which everything is moving very fast is the fear of those responsible for companies," explains the director of Corporalia. Undoubtedly one of the elements that has most marked the change in logos in companies is given by technological disruption. The fact of forcing companies to adapt to all channels, both online and offline, and being present in multiple media, has forced companies to modify their corporate identity.

For Grupo Corporalia there is a maxim that has marked these image changes of companies: Undoubtedly, brands subject to mass consumption are obliged to adapt to the new consumer: new values: honesty, responsibility, transparency, non-invasion of privacy, knowing well tastes and interests. The consumer of 2018 The current consumer profile has usa phone list brands to change the way they interact. It is a consumer more aware of social actions. Many usa phone list brands have become more active with causes such as the environment, ecology, gas emissions, product degradation or animal care. Today's consumer demands from brands a responsibility and honesty usa phone list was not appreciated before. Proof of this are the different campaigns and changes in food preparation or product manufacturing. On the other hand, regarding the way of interacting with the consumer, nowadays it is especially sensitive to advertising abuses. In other words, the aggressive relationship of sending promotions, offers, letters, catalogs and other advertising services are being replaced by a relationship of attraction.

Consumers do not want to be bombarded with advertising every day. They look for the products. Therefore, it is the brands that must create attraction systems to be easily traceable. Intrusive advertising has given way to attraction marketing. Any change of logo, usa phone list or visual identity in general must be consistent. If the change seeks to generate a new brand and the result is not satisfactory, it is very possible that the consumer usa phone list punish it. There are changes that were a failure, as happened years ago with GAP, which had to return to its old logo after multiple protests from its consumers. The brands linked to mass consumption are the ones that have been most forced to modify their visual identity, their image and their logos to adapt to the tastes and habits of new consumers. Your profit and loss balance depends on it. On the opposite side are the companies of the more corporate world or that are related only to other companies.